In Photos: Appliance Love launches its new Toronto showroom

If you’re walking in the Dupont design district and you happen to come across a large display window with a washer and dryer sitting on a six-foot, red-soled, stiletto heel, that’s when you’ll know you’ve arrived at Appliance Love‘s new showroom. You might also notice a deconstructed range oven lit by purple lights. At this point you realize, this is not your ordinary appliance showroom.

Appliance Love’s new Toronto showroom officially opened on April 8. Designed by the acclaimed Toronto firm, DesignAgency, the aim is to reinvent and modernize the luxury appliance showroom. There aren’t rows and rows of washers, dryers, ovens, and refrigerators you would typically find in an appliance store. Instead you find the appliances integrated beautifully into their surroundings – a true marriage of technology and design. There are warm woods and iron all around, giving that contemporary feel, but without feeling cold. There are striking reds everywhere that really pop against the stainless steel and concrete.

Luxurious and unique appliances abound from leading brands like Miele, Monogram, and Jenn-Air. One of the pieces that caught our eyes is a gorgeous black-interior refrigerator. Another is the drawer-style, under-the-counter microwave, which is both unexpected and practical. One more cool appliance is the car beverage refrigerator, which is functional, fun, and definitely a conversation piece. A feature product is the Urban Cultivator, an indoor grow machine for growing herbs, microgreens, vegetables and flowers. These are pieces I’ve never seen elsewhere, and it’s easy to see someone falling in love with these in their home.

: Black interior refrigerator

: Car beverage refrigerator

: Urban Cultivator

To celebrate the new showroom, the launch party was held in the evening. Among the celebrities who attended are Patrick Adams from the popular television show Suits, Toronto FC soccer player Sebastian Giovinco, and eTalk correspondent and E! Pop Quiz host Devon Soltendieck, along with many personalities from Toronto’s design and fashion industries.

: left: Patrick Adams (Suits)

: Toronto FC soccer player Sebastian Giovinco | Photo: Stefania Yarhi

: eTalk corresponding and E! Pop Quiz host Devon Soltendieck | Photo: Stefania Yarhi

Delicious food was provided by Food Dudes. Guests jammed to the music of DJ Natalie from BELLOSOUND, watched Ritz-Carlton’s resident artist Jacqueline Poirier (The Crazy Plate Lady) create art on plates, and modelled at a digital light painting station where they were transformed into works of art themselves. A good time was had by all.