UNTUCKit, the creator of the original untucked shirt and one of the fastest-growing retail brands in the US is ready to launch its first international store in Canada. Today we were joined by hockey legend and UNTUCKit brand ambassador and investor Wayne Gretzky for the store preview in Toronto. Wayne was joined by UNTUCKit founder Chris Riccobono for a Q&A, where he talked about how this partnership came about and how it was his wife Janet who first introduced him to the brand after a visit to the UNTUCKit store in St. Louis. It was Wayne’s love of the brand that led him to strike up a partnership with Chris and UNTUCKit.
They currently have 35 stores in the US and their first Canadian location at Toronto’s CF Sherway Gardens is now open. They are aiming to open 2 or 3 more stores in Toronto and quickly move to other cities across Canada. You’ll be seeing and hearing the name on billboards across the city and on the radio very soon as they kick off their campaign to get the word out on the street that UNTUCKit has arrived in Canada, Next time you’re at CF Sherway Gardens, be sure to drop by the UNTUCKit store.
Photos by Jason Kwan