Samsung held a preview party to celebrate the launch of the highly anticipated Samsung Galaxy S4 smartphone, their newest flagship (launching on major Canadian carriers on May 3rd in limited quantities). The S4 party was held on the same evening on April 25th across 3 cities: Vancouver, Toronto and Montreal. Feist was hyped up to play all 3 cities simultaneously as a 3D hologram. Walk Off the Earth rocked the Kool Haus that evening playing 2 lively sets. Samsung also…
It was a red-carpet affair at Victoria Park and Danforth of all places, formerly a Zellers department store, in a plaza called Shoppers World. After a few Target soft openings, this marked the official opening of 24 Target stores across Ontario as the red carpet was laid out with notable celebrities including Blake Lively, Elisha Cuthbert, Kardinal Offishall, Karl Wolf, and Adam van Koeverden. Another surprise special guest was revealed to be Sarah Jessica Parker. The opening party event had…
I was lucky to be invited along with celebrities, fashion industry insiders, media and fashion bloggers to attend the private unveiling of the Baileys glass dress and the high-end couture Lucian Matis fashion show. While some shows were happening on the last day of fashion week at David Pecaut Square, it was a special treat to be part of an alternative closing to Toronto’s fashion week. The evening at One King West started with a reception featuring 3 types of…
Our friends at Karyzma Agency held their first annual Player’s Lounge at Parlour hosting the CFL players before the big game that the Argos won on Sunday. What’s more spectacular than the Toronto Argonauts winning the 100th Grey Cup? Congrats to the boys in double-blue, making us all very proud Torontonians! There was lots to do at the Player’s Lounge with a Product Magazine photobooth for photo ops with the players, shoe shines provided by John Allan’s, samples of Fireball…
Mercedes-Benz hosted a DJ set with Dirty Vegas and Chromeo. EDM fans were invited to register for an exclusive, free performance by these big names for those lucky enough to snag a ticket to celebrate the launch of the all-new 2013 Mercedes-Benz B-Class. Dirty Vegas started the night with some deep trance most notably Gotye’s Somebody That I Used to Know and also their big Grammy Award hit “Days Go By”. The Chromeo duo kept the crowd going with hits…