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After presentations and semi-final runway shows across the country searching for the next generation of talent, the short list of Mercedes-Benz Start Up fashion designers have been announced. The program is Canada’s platform for emerging fashion designers with a total of 8 finalists in the group runway show with Spring/Summer 2014 collections to be featured at World MasterCard Fashion Week on Tuesday, October 22 at 7pm.

At the Mercedes-Benz Start Up runway show in Laval, QC. Image courtesy of IMG

At the Mercedes-Benz Start Up runway show in Laval, QC. Image courtesy of IMG

With Carlos Fogelman from HIP AND BONE announced as the 8th and final designer, the finalists are:
Hilary and Louanna Murphy, Dreamboat Lucy (Calgary, AB)
Malorie Urbanovitch, Malorie Urbanovitch Women’s RTW (Calgary, AB)
Cécile Raizonville, Matiére Noire (Laval, QC)
Pedram Karimi, PEDRAM KARIMI (Laval, QC)
Carlos Fogelman, HIP AND BONE (Laval, QC)
Eliza Faulkner, Eliza Faulkner Designs (Winnipeg, MB)
Hussein Dhalla, HD Homme (Kitchener, ON)
Jonathan Shimoni, Faded Lifestyle (Kitchener, ON)

One of these emerging fashion designers will be named at the finale in October 2014 with continued mentoring from industry experts and a solo runway show at World MasterCard Fashion Week in March 2014 as well as an editorial feature in FASHION Magazine. Past awarded designers include MARTIN LIM and DUY.

Check out the full runway show of Mercedes Benz Start Up Spring 2013 on YouTube here (opens new window)
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ABOUT MERCEDES-BENZ START UP
MERCEDES-BENZ START UP is an ongoing initiative that provides a national platform to discover and support up-and-coming Canadian designers. By connecting these gifted individuals with an experienced panel of industry insiders, the program mentors Canadian talent to help them hone a broad range of skills and elevate their profile through unique and exclusive opportunities. Unprecedented access to experts, combined with invaluable real-world practical experience, equips participants with a comprehensive roadmap to success and the knowledge and confidence required for a thriving career in fashion. For more info visit http://www.mercedes-benzstartup.com/

For more info about World MasterCard Fashion Week visit worldmastercardfashionweek.com

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