The label is owned by designer, Patrick Assaraf, under the PYA Importers portfolio of collection of labels which also import Ted Baker, Line Knitwear and Toscano.
Designed from a showroom perspective for the modern man, Patrick Assaraf’s luxury boutique officially opened on October 2nd housing handsome casual clothing alongside Assaraf’s TNT Complex.
Assaraf stands by his mantra that “casual wear need not be sloppy” with his streamlined and minimalistic designs, previously featured at Harry Rosen. He began his line with the famous Peruvian cotton t-shirt. His soft merino wools and the best cashmeres mix timeless elegance with the essential pieces needed in every man’s closet.
The store’s atmosphere completes the concept of sharp and clean for the whole shopping experience. It’s an excellent visual guide for busy men to be able to walk out of the boutique with an outfit in 15 minutes.
For more details about Patrick Assaraf visit www.harryrosen.com/brand/pya-patrick-assaraf
Also check out the video by TrendHunter interviewing Patrick Assaraf in February 2014 for the preview FW14 collection (at Soho House).
Located at 392 Eglinton West, store hours are Sunday 12- 5, Monday-Wednesday 10-6, Thursday-Friday 10-7.