Monday, March 9th marked an important announcement for pre World MasterCard Fashion Week news.

President of The Fashion Design Council of Canada, Robin Kay, will be mentoring the creative firm, The Collections in aspects of design management, production and event services.

Based out of their new spacious, modern studio at 545 King St. W, The Collections has been working with fashion designers for 9 seasons to help designers build their line’s strength in the industry and take them to the next level in their careers, including award-winning Sid Neigum.

Klaxon Howl, Triarchy, Mikael D, Malorie Urbanovitch, 111 by Parloque and Helder Diego were the six announced, and each presented one look from their Fall/Winter 2015 collections to debut at WMCFW F/W15.
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“The importance and value of individual designers to Canada’s fashion design industry has never been more clear to me,” said Robin. “I want to inspire more “Made in Canada”, just as I’ve been inspired throughout my career by what it means to be part of this amazing industry. It’s about people, places, and stories. And through ongoing collaboration and dialogue I want to firmly anchor fashion design as a pillar of culture and commerce in Canada for years to come.”

Keep these designers on your radar when you’re booking your fashion week tickets!

HELDER DIEGO
Designer: Helder Aguiar and Diego Fuchs
Website: www.helderdiego.com
Showtime: March 24th, 5pm STUDIO

TRIARCHY
Designer: Ania Taubenfligel, Adam Taubenfligel, Mark Taubenfligel
Website: www.triarchy.com
Showtime: March 25th, 5pm RUNWAY

MALORIE URBANOVICH
Designer: Malorie Urbanovich
Website: www.malorie.ca
Showtime: March 25th, 6pm STUDIO

KLAXON HOWL
Designer: Matt Robinson
Website: www.klaxonhowl.com
Showtime: March 25th, 7pm RUNWAY

111 By PARLOQUE
Designer: Amrita Gill
Showtime: March 27th, 6pm STUDIO

MIKAEL D
Designer: Mikael Derderian
Website: www.mikaeld.com
Showtime: March 27th, 8pm RUNWAY

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For more info about The Collections visit www.thecollections.ca

Photos from the collaboration’s launch party by Nick Lee

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Jo-Anna Davidson

Jo-Anna Davidson is a fashion stylist based in Toronto ON, Canada. She has worked with top photographers and noted people in the industry. Her portfolio includes work published in magazines both in Canada and worldwide.
Her strength is her energy and responsive creative vision. This has led to executing distinct style and a recognizable ability to effortlessly fuze all elements which shape her stories.