A launch event is the embodiment of what a brand is…and what a night it was last night for the presentation of Sharp Magazine’s “The Book For Men” Spring/Summer 2014 issue. The evening was truly a seamlessly executed celebration of the sophisticated urban gentleman, being fully immersed in Sharp Magazine’s motto of “LOOK BETTER. FEEL BETTER. KNOW MORE”.

On this occasion, the Book for Men SS14 launch took place at the Design Exchange, on the historic trading floor of the old Toronto Stock Exchange.

An exquisite offering of premium libations, gourmet catering from Food Dudes, displays of the best in men’s fashion accessories, access to the Design Exchange’s “This is Not a Toy” feature exhibit guest curated by Pharrell Williams as well as the opportunity to be up close and personal with the new BMW i8 electric hybrid supercar.

The BMW i8 hybrid supercar

The BMW i8 hybrid supercar

More features last night included:

  • Premium whiskey tastings
  • The new LG Flex smartphone with curved glass and self-healing coating on the back cover.
  • Strellson’s folding bike with a chance to “fold it to win it”
  • Valentino scents for men and women
  • Mingling with the Toronto FC players
  • Haircuts and shoe shines by Mankind
  • Rolex watch display “From Daytona to the Cosmograph Daytona”
  • and so much more

The Sharp Magazine SS14 launch event truly brought to life the discerning lifestyle showcased by this new publication. We certainly look forward to next season’s launch event. In the meantime, get your copy today!

Toronto FC players

Toronto FC players

Kudos to Candice & Alison and SHARP Magazine for putting on yet another great event!
Photos by Nick Lee

Tweets from the evening

Also check out previous Sharp Book for Men events:
Sharp Book for Men FW13
Sharp Book for Men SS13

In Photos: The POGO Party "Odyssey"
Old World Class with New World Culture: SpeakEasy 21

Danny Tseng