Since they first began to emerge in the late 90s, online casinos, poker rooms and other iGaming operators have enjoyed an incredible surge in popularity. More money is being invested in the industry than ever before, with both new and established vendors vying for a bigger share of the market. All that funding is being put to good use, allowing operators to develop their services and offer a more immersive gaming experience in whichever way they can.
Canada has already proven a prime market for ambitious casino brands, particularly in major cities like Toronto. Big brands like Delta, Dolphin and BLG have cemented their reputation in the city’s physical casino market; yet we’re also beginning to see a switch in focus to digital casino offerings, not just in Ontario but across the country. The latest stats from http://www.usgri.org estimate that online casinos collectively pull in over $6 billion every year from the Canadian market.
There’s plenty to suggest that figure is set to explode even further over the next few years – let’s take a look at a few of the key factors involved.
Strength of competition
“online-poker-ranking-reliable” (CC BY 2.0) by Chingster23
Competition within the Canadian iGaming market is fiercer than ever, so much so that it’s becoming increasingly hard for players to choose between the range of online casino brands out there. Naturally, specialist comparison sites like a2zcasinos.org have become a key resource for keen gamers, posting detailed reviews of the best casinos available to play in Canada.
This saves a lot of time for players that are constantly on the lookout for the best deals and promotions. It also adds a level of comfort, security and peace of mind, so new joiners can rest assured that they’re signing up with a reputable casino with a good rating. Even if you begin to think that the market is becoming saturated, it’s hard to argue against the fact that such strong competition is proving vital fuel for rapid development within the industry.
“Smartphones” (CC BY-SA 2.0) by clasesdeperiodismo
We know that mobile usage in Canada is among the highest of any country in the world, and, according to https://www.statista.com, mobile gaming is the digital game category set to have the highest growth in Canada, which means that more players than ever are now looking to enjoy their favorite casino games on their smartphone, tablet or other mobile devices – anywhere with a decent Internet connection.
In fact, you could argue that mobile gaming has already become more popular than the traditional desktop format. That’s a big deal for iGaming developers who are being forced to switch their focus to producing games that primarily appeal to mobile users. As a result, more and more casinos are investing heavily in HTML5 games, effectively allowing players to log in and play games from any device with minimal hassle or trade-off in quality.
The sky is the limit
One of the most exciting things about the rise of the Canadian iGaming industry is the collective focus on development and evolution of services. Every online casino is looking to attract and retain loyal customers by offering a better service than anybody else, and that’s leading companies to experiment with new technologies and techniques as soon as possible.
That level of commitment to service and product development is unique to this corner of the gaming market – and it’s ultimately what will see an even quicker rate of evolution in years to come. Watch this space!