Rebranding a company can be a scary undertaking, sometimes it’s unavoidable. Similar to people, companies are always evolving. Imagine if the e-mail on your business card was from your very first e-mail account. Can you imagine clients taking you seriously with an e-mail like hockeystar_14 or cutiepiex0x? Although you may still be a hockey star (or a cutie pie) you’ve evolved, matured, and looking to connect with others more professionally.