Glen Baxter with Diesel Canada president, Joey Adler

We were lucky to be invited to the media preview of the new Diesel Yorkdale store as part of the exciting Yorkdale expansion grand opening last week.

“We are excited to be opening the doors of a third Diesel retail location in Canada!”, said Joey Adler, President of Diesel Canada. “Our new Yorkdale retail store is the first and only Canadian location within a shopping mall and marks our continued growth across the country. This day marks a milestone for the Diesel brand in Canada and we look forward to celebrating it with our loyal fans and customers.”

As part of the opening, a contest was held where four fashion bloggers were invited to style mannequins with pieces from Diesel’s SS13 collection. They included Julio (Fashionights), Nelia (Style Blog), Sharon (The Backseat Stylers) and Jay Strut. Visitors to the store voted by tweeting their favourite styled mannequin for a chance to win a Diesel gift card.

Photo: Diesel Canada

Photo: Diesel Canada

Yes, this is Diesel's Capsule Collection wiith Hello Kitty! Photo: Diesel Canada

Yes, this is Diesel’s Capsule Collection wiith Hello Kitty! Photo: Diesel Canada

Following the Black Friday, the winning fashion blogger was announced. Congrats, Julio of Fashionights!

The winning fashion blogger, Julio, of Fashionights Photo: Diesel Canada

The winning fashion blogger, Julio Reyes, of Fashionights Photo: Diesel Canada

We’re excited to see what’s next in store with this edgy men’s and women’s apparel lifestyle brand, such as the Diesel Ducati collection.

Photo: Diesel Canada

Photo: Diesel Canada

Photo: Diesel Canada

Photo: Diesel Canada

For more information, here is the link to Diesel at Yorkdale

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