We were lucky to be invited to the media preview of the new Diesel Yorkdale store as part of the exciting Yorkdale expansion grand opening last week. “We are excited to be opening the doors of a third Diesel retail location in Canada!”, said Joey Adler, President of Diesel Canada. “Our new Yorkdale retail store is the first and only Canadian location within a shopping mall and marks our continued growth across the country. This day marks a milestone for…
The highly anticipated Monster Diesel and Ducati Diesel Collection has launched for the first time in Canada on September 6, 2012 and the premiere took place at the Diesel store right here in Yorkville. The collection is edgy, raw and sexy—a true reflection of a biker bad boy attitude. Pieces are inspired by the collaboration, with clean technical details and bold Diesel graphics in the t-shirts, leather jackets, jeans, sweaters, and more. Diesel is an international fashion industry legend in…
Not just models but also celebrities and TV personalities got together to strut their stuff on the catwalk at Cube night club on Queen Street West to showcase the Diesel 2012 Fall/Winter men’s and women’s collection in an international charity event for ONEXONE, benefitting children in need around the world including Canada, Haiti and the US. Glen Baxter, Canadian TV personality and host of CTV’s In Fashion, hosted the evening at Cube where guests enjoyed drinks, hors d’oeurves and mingled…