The highly anticipated Monster Diesel and Ducati Diesel Collection has launched for the first time in Canada on September 6, 2012 and the premiere took place at the Diesel store right here in Yorkville. The collection is edgy, raw and sexy—a true reflection of a biker bad boy attitude. Pieces are inspired by the collaboration, with clean technical details and bold Diesel graphics in the t-shirts, leather jackets, jeans, sweaters, and more.

A selection from the Diesel Ducati Collection in Toronto

Polo shirt and jeans from the Diesel Ducati collection

Diesel is an international fashion industry legend in denim and casual wear. The clothing here does not deter from their brand, but rather epitomizes it alongside Ducati’s rugged military vehicle experience. These trusted Italian names are dedicated to men whose lives are measured in the fast lane.

This collection is exclusive to the Diesel store on 92 Yorkville Avenue for a limited time while quantities last.
For more information, visit www.diesel.com/ducati and check out the video of the making of Ducati Monster and Diesel Ducati clothing collections here http://www.diesel.com/ducati#collaboration

Diesel Ducati Collection: Photo courtesy of Diesel

Diesel Ducati Collection – Photo courtesy of Diesel

Diesel Ducati Collection – Photo courtesy of Diesel

ABOUT THE DUCATI / DIESEL COLLABORATION
This is an exciting new phase in the Diesel/Ducati partnership, which started in 2011 with the Diesel sponsorship of the Ducati Team in MotoGP. The brand new customized model is an ‘urban military chic’ interpretation of Ducati’s iconic naked motorcycle and will be unveiled alongside the new collection at the Diesel stores in Canada.
The collaboration is celebrated with a clothing collection reflecting the brands’ DNA and common roots of creativity and innovation, the key elements that enabled the two companies to become renowned icons of the “Made in Italy” tradition. The dual-branded collection is dedicated to addicts of life in the fast lane and composed of eleven different styles including essential slim-fitting biker jackets, sweats, tees, a unique five pocket in raw denim, and a set of accessories. All pieces are characterized by pure biker attitude, clean technical details and bold Diesel graphics.
Set against the black treatment of Ducati’s Trellis frame, wheels, engine covers, exhaust system and forks, the exclusive ‘Diesel Brave Green matte’ livery delivers a rugged military vehicle feel, while front brake calipers are finished in shocking yellow to make a strong reminder of the model’s performance heritage.
All pieces are characterized by pure biker attitude, clean technical details and bold Diesel graphics, such as the treated rubber prints. Colours for the collection are black, grey, white with pop up red inspired by logos from both brands, while the range of fabrics goes from treated nylon and cotton to denim and over-dyed jersey mix with leather and metal applications.

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