Founded in 2005 by Justin Timberlake and best friend, Trace Ayala, the William Rast clothing brand finally enters the Canadian Market which will be available at all 91 of Hudson’s Bay stores nation wide along with premium boutique and jean stores. We got a sneak preview of the F/W 2013 collection. The offerings include a wide range of denim, jackets, wovens, knits and T-shirts with features such as leather accents, zipper detailing, wide lapels exuding an overall laid-back rocker style. William Rast is being designed, produced and distributed in Canada by Canadian jean company, FDJ French Dressing Jeans, Inc. with continual design contributions from the brand’s founders.

The look is all about southern style meeting Canadian cool. A little southern charm meets biker rebel.

More facts:
The name “William Rast” is a combination of Justin Timberlake and Trace Ayala’s grandfathers.
Mens and ladies jeans priced from $59.99
Vegan leather motorcycle jackets for men and women priced from $129.99
The collection has an array of trendy tops starting at $40.00
In 2010 William Rast won an award from America Apparel & Footwear Association for Brand of the Year
Won an American Image Award in 2011 for Brand of the Year.

We are thrilled to tie up with William Rast and it’s founders, Justin Timberlake and Trace Ayala. The launch of William Rast in Canada only gains momentum with the release of Justin Timberlake’s two albums and three movies in the same year. Our look is modern and edgy, the clothes are sexy and exciting, and we anticipate a highly successful venture into the Canadian marketplace. The Canadian fashion consumer will love these looks.” – Noah Stern, CEO, French Dressing Jeans, Inc.

The William Rast brand has also partnered with ADDITION ELLE which will be launched this fall, in September 2013, for curvaceous women aiming for unique cuts to flatter the full spectrum of body types.





William Rast, the ‘New America’ denim culture brand, was conceptualized and founded by business partners Trace Ayala and Justin Timberlake in 2005. Originally comprised of only denim, the brand has expanded into a complete lifestyle collection. Grounded in the iconography of American denim heritage and biker culture, yet re-packaged and presented in a contemporary context, William Rast has found its place on the floors of top-tier department stores and boutiques across the globe, and has become a staple for denim fans worldwide. For more information visit www.williamrast.com

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