AliceAzur wins at TFI New Labels

Last week at One King West, 250 people attended an exclusive fashion event showcasing the works of 4 short-listed Canadian fashion designers as part of the annual TFI New Labels event.

A view of the runway before the start of TFI New Labels 2014

Miriam Baker showed her AliceAzur collection alongside finalists Christopher Paunil Designs, Laura Siegel and NOMAD of the SUN by Ashley Boutcher. Great effort and collections by all.

Baker won over the judges with feminine silhouettes with English countryside influences including this gorgeous tea length strapless dress in black/cream eyelet.

AliceAzur by Miriam Baker

As the winning designer that evening, Miriam Baker was awarded a $25,000 cash prize for Most Promising New Label presented by Suzanne Rogers to use towards developing her next collection, an editorial spread in FLARE Magazine and production of a look book for her winning collection, provided by beauty partners COVERGIRL and Pantene.

Miriam Baker talking to Associated Press about her winning AliceAzur collection

“I am overwhelmed with this acknowledgement and would not have pushed myself this far if it wasn’t for the support of TFI and the panel of judges,” said Miriam Baker, designer, AliceAzur. “I have learned through this process and am excited to develop a complete size range and start production.”

The panel of judges for TFI New Labels included: Arie Assaraf (TNT boutique owner), David Dixon (fashion designer), Tiyana Grulovic (FLARE Fashion Director) and Suzanne Rogers (philanthropist).

Kudos to the contributions of philanthropist Suzanne Rogers, enabling TFI to support and cultivate Toronto’s growing fashion scene with the annual TFI New Labels.

Solid entertainment by featured singer Vita Chambers who rocked the house. She remembered me even though I hadn’t seen her since last summer. It was great to see her getting the exposure she deserves.