On Thursday, May 28, we were at the official launch of the new Queen Street 501 Cider from Brickworks Ciderhouse. If you’re a Torontonian, you’ll be familiar with the 501 – the TTC’s streetcar route along Queen Street. It is the longest operating streetcar route in North America, running through eight Toronto neighbourhoods, and serving as the inspiration for the Queen Street 501 Cider.
Eight different kinds of Ontario heritage apples were used to craft this cider, representing the eight diverse neighbourhoods along the 501 streetcar route. The result – a refreshing, semi-sweet cider with a burst of apple flavour. We began the celebrations at Betty’s in the King East design district sampling the new cider. In attendance were Rock Lobster‘s chef and owner Matt Dean Pettit and Blake Sugden, Event Manager at Brickworks Ciderhouse.
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- L: Blake Sugden R: Matt Dean Pettit
Just outside Betty’s we proceeded to board a vintage streetcar, no longer in service, but specially commissioned just for the special event. Inside guests enjoyed live music from a jazz trio, and feasted on hotdogs from Fancy Franks. The streetcar took a route all around downtown Toronto, going through Queen West, Chinatown, the waterfront, and eventually stopping in King West. Passengers disembarked and continued the party at the Firkin on King, where they enjoyed bites and the Queen Street 501 cider.
Thanks to Brickworks Ciderhouse and VOCAB Communications for treating guests to the rare opportunity of riding a vintage TTC streetcar, and we wish them congratulations on the launch of the new Queen Street 501 Cider.
For more information:
http://theciderhouse.ca
Twitter: @BrickworksCider #QueenStreet501
Instagram: @BrickworksCiderhouse #QueenStreet501
Facebook: BrickworksCiderhouse
Photos by John Tan
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- L: Blake Sugden R: Matt Dean Pettit
