Trending right now on my Twitter and Facebook feeds, I’m excited to tell you about SickKids has a new commercial.
It’s a new perspective that stands out from the tear jerking types of videos we’re naturally expected to see. These kids are sick, not weak. And that message is resonating with the public, friends and families of those going through so many similar experiences.
Check it out and let us know what you think of it!
As you know we’re great supporters of our local hospitals such as SickKids so kudos to Cossette and SickKids for producing this great piece.
Check out the Toronto Star article for the full story.