What has been known up until last year as “Advertising Week” has now been rebranded as “FFWD: Advertising and Marketing Week” for 2013. “The underlying reason for the change in name and identity is that the designation Advertising Week no longer fully reflects all that we have come to offer,” Andrew Bruce, chief operating officer at Publicis Canada and chair of the event told Adnews. The change is very welcome, too! Last year I asked a friend to join me…
