Toronto was the city chosen for the world premiere of Giorgio Armani’s Films of City Frames on September 6th at the St Lawrence Centre for the Arts.

The initiative sponsored by leading fashion and luxury brand, Armani, works with 6 prestigious international film schools:

  • NYU, Tisch School of the Arts – (NYC)
  • USC, School of Cinematic Arts – (LA)
  • NFTS, National Film and Television School – (London)
  • Centro Sperimentale di Cinematografia – (Rome)
  • Grupe Esra – (Paris)
  • The Hong Kong Academy of the Performing Arts – (Hong Kong)

Each of the 6 short films uses Giorgio Armani’s Frames of Life glasses as a perceptual filter in moments mixed with in metropolitan landscapes, and emotional situations.

Giorgio Armani says “It is exciting to place this aspiring filmmakers’ project alongside the prestigious Toronto International Film Festival — which has long been a launching pad for so many important global films. TIFF and Toronto are both world class. Bringing young formative cinema talent to Toronto is in perfect focus for me.”

The screening was hosted by Giorgio Armani’s daughter, Roberta Armani, and Academy Award winning producer and director Edward Zwick.

Edward Zwick, Academy award-winning and director | Photo: George Pimentel

Edward Zwick, Academy award-winning and director | Photo: George Pimentel

 

Roberta Armani (daughter of Giorgio Armani) and Edward Zwick

Roberta Armani (daughter of Giorgio Armani) and Edward Zwick

 

Panel discussion after the Films of City Frames world premiere at TIFF | Photo: Nick Lee

Panel discussion after the Films of City Frames world premiere at TIFF | Photo: Nick Lee

Following the screening that evening many of Toronto’s most fashionable were invited out to a star-studded exclusive cocktail reception at the CN Tower. At one point I realized I was standing next to Denzel Washington. Other celebrities included Jessica Chastain, Chloë Grace Moretz and Elisha Cuthbert. Thanks to Armani for a glamorous night!

You can now watch the films online here starting today (Sept 8th) at framesoflife.armani.com/films-of-city-frames/

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Nick Lee

Editor and Photos at BestOfToronto.net