“The better you dress – the WORSE you can behave” – was one of the closing lines in an email Jay Strut sent a few weeks before Toronto Fashion Week outlining his plans to host a week of events this season. And his series of events were some of wild fashion week after-parties and on that Jay Strut certainly delivered.
On March 12th, 2015 Lacoste threw a luxe champagne party, presenting its new LT12 tennis racket to Toronto’s fashion crowd. The ‘Elegance is Victory’ event held at the 2nd Floor Events space on 461 King St. W was buzzing with music, appetizers and people, some of whom joined in the “joie de vivre” spirit by wearing the brand’s signature polos.