A launch event is the embodiment of what a brand is…and what a night it was last night for the presentation of Sharp Magazine’s “The Book For Men” Spring/Summer 2014 issue. The evening was truly a seamlessly executed celebration of the sophisticated urban gentleman, being fully immersed in Sharp Magazine’s motto of “LOOK BETTER. FEEL BETTER. KNOW MORE”.
Imagine this… it’s a rainy morning, and you’re late for work. You’ve made a mad dash to your favourite cafe and ordered a coffee to go. Now you’re fumbling through your wallet to find change, all the while balancing your umbrella in one hand and adjusting your laptop bag over your shoulder. Is there a better way to settle payment without all the fuss?