Category: launch

A launch event is the embodiment of what a brand is…and what a night it was last night for the presentation of Sharp Magazine’s “The Book For Men” Spring/Summer 2014 issue. The evening was truly a seamlessly executed celebration of the sophisticated urban gentleman, being fully immersed in Sharp Magazine’s motto of “LOOK BETTER. FEEL BETTER. KNOW MORE”.

The Panaroma Lounge was the setting for the launch of dating company, Perfect-Fit, with a focus not just on dating but also improving personal appearance and fitness.

Inside The Rum Exchange

From the founder of Pravda Vodka Bar and Troika Vodka Boutique comes Toronto’s newest rum bar – The Rum Exchange. Located in the heart of downtown at Bay and Richmond, The Rum Exchange opened its doors on April 3rd, 2014.

Taking over the Lucien restaurant space, the new East Thirty-Six restaurant and cocktail bar is now open at 36 Wellington East, featuring a flair for haute French cuisine and craft cocktails brought to you by the duo of Chef Brent Maxwell and mixologist, Julien Salomone.

Swipe to check in and pay when ready

Imagine this… it’s a rainy morning, and you’re late for work. You’ve made a mad dash to your favourite cafe and ordered a coffee to go. Now you’re fumbling through your wallet to find change, all the while balancing your umbrella in one hand and adjusting your laptop bag over your shoulder. Is there a better way to settle payment without all the fuss?

I was lucky to be invited to the reveal of Cadillac’s latest entry into “luxury, efficiency and innovation” in Canada with their hybrid gas and electric sport coupe, the first-ever Cadillac ELR.

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